We plan and develop high-quality unscripted content for the global market through co-creation with top in-house talent and leading external creators. We promote this content worldwide through Nippon TV’s North American business hub to achieve global success.
Gyokuro is one of the finest Japanese teas. Its production, which demands exceptional care and skill, accounts for only 0.8% of Japan’s total tea output. The aroma and flavor of Gyokuro subtly resonates with all five senses.
What is [ Gyokuro ]
Stirring the heart with the craftsmanship of artisans — Putting this mindset into creating visual content is what “GYOKURO Studio” is all about.
Laughter, surprise, and inspiration, evoked by the finest creators: We will embark on a journey as we consider it our mission to deliver such content all over the world for everyone to enjoy.
For more than seventy years, Nippon Television Network Corporation (Nippon TV) has been dedicated to bringing quality content to Japanese audiences. We are grateful for the support our viewers have shown by awarding us the title of top annual viewer ratings for over 10 years. Gyokuro Studio aims to leverage our production capabilities to expand our goals overseas and bring the charm of Japanese content to the world. This is not just an initiative for Nippon TV, but a common goal that we want to achieve with our production partners. That is why we will prepare an unprecedented form of co-creation and uphold the spirit of sharing the joy of success.
GYOKURO STUDIO
1-6-1 Higashi Shimbashi, Minato-ku, Tokyo 105-7444, Japan
June 1, 2025
Kenichiro Akiyama